Background

My previous career in industrial and cultural product design taught me that bringing a project to life is often more important—and more challenging—than just designing it.

Back then, I was constantly producing multiple design options based on my manager’s requests, essentially creating stylistic variations for clients to choose from. It made me feel lost. I began to wonder: why can’t we use user research to clarify the design direction? Once I discovered UX design, I found the answer.

That’s why I decided to transition into UX. I want to uncover the root causes behind user problems through research, define clear design directions, and create products that truly meet users’ needs and bring real value to their lives.